Facebook meets RFID in marketers' Dreams

From http://www.roguegovernment.com/Facebook_meets_RFID_in_marketers%27_Dreams/17058/0/9/9/Y/M.html

Facebook meets RFID in marketers' Dreams
Published on 08-27-2009
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Source: Time Nauts
Technologists and marketers are getting excited at the prospect of tying individuals to retail items, through social networking and RFID tags.
This tech blogger (excerpt and link, below) says, “applying collective intelligence to sensor data will be a rich vein of opportunity in the coming years.”
The opportunities he’s talking about, I suspect, are for corporations and governments.
Let’s face it, a ’smart’ RFID chip on a bottle of wine – one that knows its production and travel history, its temperature, its price relative to similar bottles of wine, etc – will beat human hacking anytime. But, as the report rightly notes, don’t expect that level of automation via RFID any time soon. Our recent post examining the current state of RFID clearly showed that it’s years away.
via Web Squared: When Web 2.0 Meets Internet of Things.